Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that will let users explore shoppable outfits and room inspiration using generative imagery.
The official launch of the virtual try-on feature comes two months after Google first began testing it. The feature works by allowing users to upload a photo of themselves to virtually try on a piece of clothing.
The feature is launching in the United States today, letting users try on apparel items in Google’s Shopping Graph across Search, Google Shopping, and product results on Google Images.
o use the feature, users need to tap on a product listing or apparel product result and select the “try it on” icon. From there, they need to upload a full-length photo of themselves. They will then be able to see what they might look like wearing the clothing. Users can save looks and share them with friends as well.
